NEWEST BLOG POSTS!!
- My Digital Marketing Journey
- Web Analysis
- Review REI Co-op
- Review The North Face
- How Patagonia Is Changing the Outdoor Industry Through Environmental Activism
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My Digital Marketing Journey
By Michael Rieken / April 30th 2026 Course Overview In this digital marketing course, the goal was to not just learn concepts, but actually apply them in a real-world way. Throughout the semester, I built my own website and used tools like Google Analytics (GA4) and Google Search Console (GSC) to track how it performed…
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Web Analysis
By Michael Rieken / April 19, 2026 To understand how your website is performing, you can use Google Analytics (GA4) to examine key metrics such as user acquisition, engagement, and demographic details. User acquisition shows how many new users your website is getting as well as the sources those users are coming from. It allows…
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Review REI Co-op
By Michael Rieken / April 9th 2026 Positive review analysis Review collection In this REI Co-op blog post, we will continue the discussion of using AI for digital marketing purposes by analyzing the positive customer reviews for REI Co-op. To complete this process, specific prompts will be entered into ChatGPT along with copying and pasting…